Media Buying & Strategy

Earned media is a big part of a successful strategy, and is more of the long game. It is also free. 

A successful strategy may also include paid media, or advertising. This is the content that you pay to put in front of your target audience. What should your ad say? Who should it target? What are production costs? Which stations, digital platforms, or billboards to use for delivery?  That’s a lot to consider.

It can be intimidating if you don’t know the tv business. Same for the radio and digital world. You need someone to help you make sense of the right place, right time and context for your ad campaign and which platforms get the eyeballs you’re looking for to give you a positive return on your investment.